Complete Guide to Social Media Marketing in 2024

Social media marketing is no stranger to some of you.

The application of online marketing through social media platforms is considered quite effective in reaching potential customers easily.

However, have you done it correctly?

Or, are you just using one platform and apparently not getting maximum results?

So, in the following article, we will tell teach you digital marketing, especially social media marketing with various different platforms.

Let’s start with the definition of Social Media Marketing first.

What is Social Media Marketing

Social media marketing is a content marketing strategy that uses social media as a platform to do so.

Many types of content can be uploaded via social media, such as content for general information, guides, and product offers.

Social media marketing can also be done for free or using paid advertising.

In practice, social marketing efforts are often used in conjunction with other types of digital marketing .

Examples include digital product marketing via blogs, email, and others.

Because there are quite a lot of social media platforms, choosing the right platform according to your business is one of the keys to increasing online sales with this marketing strategy.

Oh yes, before getting into various social media marketing strategies, it’s a good idea for you to do research to support your efforts and learn about social media marketing first.

Currently, Facebook is still the most popular social media platform.

And, WhatsApp is a commonly used messaging application.

By knowing this data, you can implement efforts that suit your business strategy.

Choose the platform that suits you best.

Whether it’s Facebook, Instagram, Twitter, WhatsApp Business, or a combination of these various social media.

Beside that, keep in mind that 99% of social media access is done via mobile devices.

So, adapt your promotional content to make it mobile friendly.

The Best Types of Social Media You Can Use

So, which social media is the best and most suitable for your business?

Find the info below:

1. Facebook

Monthly Active Users: 2.7 billion users

Largest Demographic: 25-34 years old

Gender: 56% male, 44% female

It cannot be denied that Facebook is the largest social media in the world.

In fact, it’s not just individuals who are flocking to use Facebook, but there are over 65 million businesses that use Facebook Pages to promote their business.

2. YouTube

Monthly Active Users: 2.2 billion users

Largest Demographic: 15-25 year olds

Gender: 72% male, 72% female

YouTube is the best social media for running video marketing.

How come?

There are approximately one billion hours of video watched every day on YouTube.

Therefore, many people have created channels on YouTube and regularly upload videos.

Starting from product promotional videos, vlogs, reviews, educational videos, and many more.

3. Instagram

Monthly Active Users: 1.4 billion

Largest Demographic: 25-34 years old

Gender: 43% male, 57% female

Instagram has a ton of interesting features that you can use for free promotions.

Call it Stories, Instagram Live, IGTV, and Reels.

Apart from that, there is also a business account feature that provides complete analysis of the performance of your business account.

4. X (Formerly Twitter)

Monthly Active Users: 550 million

Largest Demographic: 30-49 years old

Gender: 68% male, 32% female

X (Formerly Twitter) focuses on real-time content or information.

So it becomes a place to share the latest news and entertainment throughout the world.

As a result, movement on X (Twitter)is very fast.

So X (Twitter) marketing is a very suitable tactic for businesses that regularly produce content.

5. TikTok

Monthly Active Users: 1 billion

Largest Demographic: 18-24 years old

Gender: 41% male, 59% female

TikTok is a short video sharing social media whose users have increased drastically in recent years.

Mainly for young people from Generation Z.

So it is very suitable for those of you whose target market is young people.

6. LinkedIn

Monthly Active Users: 310 million

Largest Demographic: 46-55

Gender: 51% male, 49% female

LinkedIn is social media for workers and professionals in their fields.

Therefore, the largest demographic is users aged 40 years and over.

As a result, LinkedIn is very suitable for finding consumers if your business operates in B2B.

7. Pinterest

Monthly Active Users: 498 million

Largest Demographic: 30-49 years old

Gender: 22% male, 78% female

You could say Pinterest is a digital board where you can “stick” images, videos, even gifs on your account.

So, this social media is very suitable for promoting your products with striking photos.

Especially if your target market is women.

8. Snapchat

Monthly Active Users: 800 million

Largest Demographic: 13-34

Gender: 40% male, 58% female

Snapchat can be said to be a unique social media.


Because, interactions on Snapchat use short videos, instead of text like other social media.

Snapchat is generally used by businesses to build brand awareness among young people.

Effective Social Media Marketing Strategy

The following are several social media marketing strategies that you can do:

1. Using Instagram Marketing

Instagram’s potential for product promotion cannot be doubted.

80% of users admit that posts on Instagram influence their buying decisions.

So, to ensure your social media marketing is successful, there are several important strategies when using Instagram.

The main thing, immediately switch to a professional or business Instagram account.

Then, optimize your business profile.

If the two steps above have been carried out, continue by creating creative content and unique hashtags.

2. Various Best Instagram Tools for Business Promotion

If you believe that Instagram is the best platform for your business promotion, make more aggressive efforts.

The way to do this is by using Instagram tools.

Instagram tools will help make your social media marketing efforts easier, both in terms of content creation, implementation of promotions and data analysis.

Some tools that you can use are Snapseed for photo editing and Later for scheduling content posts.

3. Utilize Instagram Ads

To complement your Instagram marketing efforts, placing advertisements on the platform is also a pretty good idea.

Because advertising is related to budget usage, make sure your advertising is effective in reaching customers.

So, it can give you a return on investment (ROI).

To create ads on Instagram, there are several things you need to pay attention to.

First, define your audience appropriately.

Then, choose an ad format that suits your product.

What is no less important, create interesting copywriting text.

4. Using Facebook Marketing

With so many Facebook users in Indonesia, Facebook marketing is certainly a mandatory social media marketing effort for your business.

If you haven’t done it yet, now is the time.

There are various strategies you can use in marketing with Facebook.

Starting from creating interesting content, determining the budget and analyzing the efforts made.

Don’t forget to use the available Facebook marketing tools.

For example, DrumUp and SocialOomph.

5. Utilize Facebook Ads for More Optimal Results

If you have a special budget, using Facebook Ads could be an interesting choice.

Because, it will be easier for you to target a more specific audience quickly.

Thanks to Facebook’s ability to learn user habits, you will be helped in creating targeted promotional programs.

The way to create Facebook Ads is almost the same as Instagram.

The steps start from choosing the type of ad, determining the audience and arranging the scheduling of ad broadcasts.

6. Using X (Twitter) Marketing

If your social media marketing strategy focuses on brand visibility, X (Twitter) could be the platform of choice.

In fact, 80% of users mention brands in their tweets.

And, more than 50% of brand mentions end in product purchases.

So, to seize this opportunity, you need to implement the right X (Twitter) marketing strategy.

First, optimize your business twitter profile.

Don’t forget to always include hashtags in every product promotion campaign.

7. Maximize User-generated Content

User-generated content is consumer posts that recommend your products on their personal accounts.

Utilizing user-generated content can be an effective social media marketing strategy.

This is because the level of consumer trust in other people’s recommendations is quite high, reaching 92%.

One way to boost user-generated content is to create a contest or giveaway with a certain hashtag and ask followers to mention it.

8. Increase Sales with Retargeting

Retargeting is an effort to re-approach consumers who have previously purchased a product or just visited your website.

The goal is to make offers according to the type of product they are looking at.

One of the most popular methods is Facebook Retargeting Ads using Pixel.

9. Using the Best Social Media Plugins for Websites

Still running promotions via website and social media separately?

Think again.

Because with the WordPress social media plugin, you can do it in an integrated manner easily.

There are many WordPress plugins for social media marketing.

Good for sharing purposes, profiling and auto publishing content.

Some plugins you can try are Social Media Auto Publish, Social Warfare and Instagram Feed.

Benefits of Social Media Marketing

Here are some of the benefits of social media marketing for businesses—both large and small:

1. Cost Effective

The first benefit of social media marketing is that you don’t have to dig deep into your pockets to do social media marketing.

In fact, you can completely run it without spending a penny.

Don’t believe it?

You can create free social media accounts, post free pictures or videos, and even create free groups.

Expenditures are only needed if you implement a search engine marketing strategy, namely buying paid advertising on social media or buying supporting marketing tools.

2. Effective and Efficient

Compared to offline marketing such as banners or billboards, social media marketing can be more effective in reaching your consumers.


Because, you can set advertising targets very deeply.

You can set age, gender, place of residence, hobbies, even relationship status.

As a result, your marketing will be much more effective in an efficient and hassle-free way.

3. Increase Brand Awareness

As mentioned above, there are 103 million internet users in Nigeria.

This means that if you implement social media marketing well, there are 103 million people who have the potential to get to know your business through social media.

Moreover, if you succeed in creating an interesting post that goes viral among netizens.

You can be sure that your brand will be known to many people more quickly.

4. Expanding Business Market Share

Social media can be used by anyone and wherever they are.

In other words, target consumers are not limited to where you live.

However, from Nigeria to South Africa and beyond, you can expand your market share even overseas.

As long as you implement social media marketing well.

For example, using the right hashtags, so that everyone can find your business easily.

5. Easier Communication to Consumers

Good communication is crucial in every relationship.

Including the relationship between the business and its consumers.

So, through social media marketing you can easily carry out two-way communication with consumers.

Consumers can send private messages, leave comments, or mention your brand.

The great thing is, you will immediately get a notification about this and can respond immediately.

6. Share the Latest Information Quickly

Another benefit of social media marketing is that it allows you to share information related to your business quickly.

As a result, your consumers can find out about discounts, flash sales, promos, or other information right away because it will immediately appear on their timeline.

Imagine using traditional marketing such as billboards or banners.

It will take you hours, even days.

That’s even at a much more expensive price than through social media marketing.

7. Attract Traffic to Your website

Social media marketing can also be used as a bridge for new traffic to your website.

You just need to enter your website URL in the description.

So that people who click on it will be directly directed to your website.

Especially if your post is interesting and useful.

Then, there will definitely be lots of people sharing the post, so that more traffic will come to your website.

Win-win solution, right?


There are quite a lot of social media marketing strategies that you can use.

As a first step, make sure you know your target audience well.

Several social media platforms for businesses offer both free and paid marketing efforts.

Adjust to your needs and budget capabilities.

If you have made your choice, immediately make your social media marketing efforts more optimal.

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