How to Build a Good Personal Brand (7 Methods)

Personal branding is an effective strategy for promoting yourself in the professional world.

By knowing how to build a good personal brand, you can build a successful career journey.

Apart from that, you can attract more target audiences or followers on social media, potential clients, and opportunities for collaboration with large companies.

But how do you build a strong sense of self-branding?

So, through this article, we will recommend how to build an effective personal brand to help you develop yourself and achieve your career goals.

We will also provide examples of personal branding as inspiration.

Come on, let’s get straight to it.

We will start by explaining the meaning of personal branding.

What is Personal Branding?

Personal branding is the skills, experience, and unique personality that represent you and that you want to show to your target audience.

If you want to be recognized as an expert or become an influential figure in a field, effective self-branding can be a very important step.

With personal branding, you can influence the public’s perception of your expertise in an industry, increase your credibility, and make yourself appear unique.

In essence, personal branding is how you express yourself.

However, building personal branding involves certain strategies so that you can be known and remembered by other people.

So, how do you build a strong personal brand?

Let’s learn the steps in the next section.

How to Improve Personal Branding

In this digital era, personal branding plays a major role in the success of many YouTubers, bloggers, and businessmen.

Their personality is what makes them approachable, trustworthy, and memorable.

You could even say that personal branding is their biggest asset.

To follow in their footsteps of success, there are at least seven ways to build personal branding that you need to do.

What are they?

1. Identify your strengths and uniqueness

The first way to build personal branding is to identify your strengths and uniqueness.

Recognize your strengths and what differentiates you from others in the same field.

Take the time to understand your strengths and focus on conveying those qualities in your personal branding.

This can help you stand out and leave a memorable impression on others.

Emphasize your uniqueness in the content created when designing personal branding.

However, you also have to practice these tactics offline.

This includes how you behave at work, how you treat the people around you, how you handle certain crises, and even your actions when you resign from a job.

2. Determine how you want to be seen

Apart from showing who you are now, you also need to think about a future reputation that suits your goals as a way to build good personal branding.

In addition to understanding your current skills and competencies, you need to assess your strengths and weaknesses as they relate to whatever industry or career you want to pursue.

By building this self-branding, you will know which areas need improvement so you can develop professionally.

Thinking about and taking note of where you want to be in a certain period of time can also help you determine what steps you need to take while building your personal brand.

3. Know your audience

It is important to determine the target audience when building good personal branding.

If you are looking for a new job, recruiters in your field are included in this target audience.

Targeting a specific audience doesn’t mean you create limitations or close the door to career opportunities.

In fact, this is a step that will give you a greater chance of appearing in a competitive industry.

So, identify who you want to target, then use the characteristics of that audience to develop branding.

4. Use social media to interact with your audience

One of the most important aspects of how to build personal branding is ensuring your online presence is attractive to your target audience.

If you want your target audience to understand who you are and why they should care about what you want to say, tell your personal story on social media.

First of all, use the social media platforms where your target audience is located.

That doesn’t mean you only need to choose one platform, but it would be better if you were very selective in this matter.

Another thing to consider when deciding on a social media platform is the type of content you will create.

For example, Instagram is the best social media platform for visual content.

Therefore, Instagram is suitable for those involved in the fields of food, art, design, and photography.

5. Create a portfolio or resume website

Just uploading content on social media is not enough if you want to build the trust of your target audience.

You need to expand your target audience reach, one of which is by creating a web portfolio.

If you don’t have a portfolio, you can also start first by creating a resume website, because in building personal branding, you must have a representation that is credible and can be reached by anyone.

Therefore, your website portfolio or resume must be able to make your target audience immediately understand who you are and what help you offer them.

They should feel that they have come to the right place.

If you fail to show this on your website, visitors will not be interested and will simply leave your website.

6. Build networking

Networking is something that cannot be avoided in personal branding.

Through networking, you can meet friends, better job opportunities, clients, investors, or even new mentors.

You can start networking on the internet. Usually, each field of work has its own community.

There, people will share their expertise, so the community becomes a place to go to for those who need help and advice.

That way, the community is the best place to build personal branding.

If you join groups that are relevant to your niche and consistently post content that has value for other people, you will become known and slowly build your personal brand.

7. Maintain consistency

Consistency is an important key to building a strong personal brand.

Remain consistent when delivering your message, behaving, and interacting with your audience.

Having a consistent presence is critical to building relationships and credibility with your audience.

You don’t have to post on a certain platform every day.

You can upload 2 posts and comment on 3–5 popular posts every week.

That way, you will become known and remembered by people in the industry.

Why Should You Build a Personal Brand?

Why should you pay attention to self-branding?

Here are some reasons why personal branding is important:

  • Differentiates you from competitors: In a sea of unlimited information, personal branding helps you stand out. This differentiates you from your competitors and allows you to be recognized for your unique skills.
  • Opening career opportunities: Personal branding opens the door to new opportunities. When you are known as an expert in a particular field, opportunities for cooperation, collaboration, or even career opportunities open up more easily.
  • Increase other people’s trust in you: Strong personal branding creates a sense of trust among your audience. When you are consistent in your message, value, and quality, your audience is more likely to trust what you have to offer.
  • Building self-confidence: The process of designing personal branding requires a deep understanding of yourself. This helps build self-confidence because you are more aware of your value and skills.

Personal Branding Examples for Inspiration

There are several characters in the business world who have mastered the art of personal branding, and they know exactly what makes them unique.

Here are some examples of personal branding websites that you can use as inspiration:

1. Gari Cruze

The first example of personal branding is from Gari Cruze, a copywriter from the United States.

He has a blog that contains the results of his work as a copywriter for products such as Slack, P&G, and US Xpress Shipping.

Gari Cruze uses her blog as a portfolio so that when someone wants to use her services, they can find out what the quality of the work produced is like.

2. Robby Leonardi

Robby Leonardi is an illustrative designer who uses his personal website as a resume and portfolio in a creative way.

Visitors to the website can view Robby’s resume and portfolio through simple games on the website.

3. Christopher Lee

Graphic designers usually show off their work on the Dribbble.

Apart from Dribbble, graphic designers can also showcase their work on their personal websites. As done by Christopher Lee.

Christopher Lee showcases his professional work on his personal website, including designs for Wendy’s, Line Corp., Honda Canada, and Nickelodeon.


Currently, more and more recruiters are using the internet to conduct background searches and measure the character and interests of prospective company employees.

By following the self-image-building tips in this article, you can increase your visibility and open up new opportunities for your career journey.

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