Definition of Proposal, Function, Types, Structure, and How to Write it

Business Proposal
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The term proposal is often used in various contexts and fields, for example, in schools, social events, and campaign program activities.

Actually, what is a proposal?

What is contained in the proposal document?

And how do you make it?

Proposals are used to present information related to an idea, activity, or event.

Considering its fairly universal use in various fields, of course you must know its types, structure, and how to make it.

Therefore, without further ado, let’s go straight dive right into our topic:

What is a Proposal?

So, what is a proposal?

In short, a proposal is a written document that contains plans or proposals for a particular project, activity, or initiative.

Proposals are usually made before a particular activity, project, or event is implemented.

The main goal is to convince other parties to support the ideas and plans.

So, basically, the output to be achieved through making a proposal can include support in the form of funds, granting permits, or support in other forms.

In practice, proposals can be used in various contexts with different objectives.

You might find proposals used in business contexts, research, social projects, and so on.

Function of Proposal

To know how a proposal is used, you basically need to know the purpose of its use first.

In general, a proposal serves to provide comprehensive information about a proposed idea or project.

A proposal with this goal explains why the idea is important and relevant and shows a clear and structured implementation plan.

With the description of the activities provided, the committee or interested parties can then submit requests for further action from other parties.

According to its function, it can also be said that a proposal is a persuasive tool.

Why so?

Proposals are generally used to convince readers to provide support or approval for an idea or plan that is proposed.

The clearer and more relevant the presentation, the greater the chance of the proposal being accepted.

Types of Proposals

According to the context and purpose of use, proposals are divided into several types.

What are the different types of proposals like?

The following are the types of proposals and what they contain:

  • A business proposal contains a business plan to obtain financial support or business partners. Usually used to obtain business capital or apply for a business partnership.
  • Research proposal: This means proposing a research plan or study to be carried out. Contains the background of the research, the methods that will be used, and the benefits expected from the research results.
  • Project proposal: details about the specific project you want to undertake. Includes project objectives, budget, implementation schedule, and project risk assessment.
  • Sponsorship proposal: Submit a request for sponsorship support for an event or activity. It usually contains the event profile, benefits for sponsors, and sponsorship packages offered.

Structure of Proposal

Basically, the proposal structure will adapt to the type and objectives to be achieved. However, proposals have a fairly general structure.

The structure of the proposal includes parts, such as:

  • Introduction: The background and purpose of writing the proposal, as well as an introduction to the proposed idea or project,.
  • Literature review: a summary of current knowledge relevant to the proposed idea or project. Shows the author’s understanding of the issue or topic at hand.
  • Implementation plan: a detailed explanation of how the project will be executed. Includes steps, required resources, and an implementation schedule.
  • Cost budget: details of the estimated costs required to run the project. This usually includes operational costs, human resources, and equipment procurement.
  • Benefits and impact: An explanation of the expected benefits and impacts of the project. Both for those who support it and for society more broadly.
  • Conclusion: A summary of the entire proposal and an invitation to support it. Re-emphasize the importance of the proposed idea or project.

How to Write a Proposal

After learning what a proposal is, its function, types, and structure, we will now guide you in writing one. The steps for making a proposal include:

  • Identify the problem or opportunity you want to address or take advantage of. Determine the goals you want to achieve through the submitted proposal.
  • Arrange project goals and objectives in a clear and measurable manner. Determine the results you want to achieve and the measures of success.
  • Collect relevant data and information to support the proposal. Conduct research to gather data that supports the proposal’s arguments.
  • Create a detailed implementation plan. Details about the steps and methods that will be used in carrying out the project.
  • Create a cost budget that is realistic and appropriate to the scale of the project. Calculate carefully how much it will cost to run the project.
  • Write a proposal using clear, concise, and persuasive language. Convey information clearly and firmly, and show the benefits of the proposed idea or project.


We surely hope you now understand what a proposal is. Before we conclude everything, let’s give you its definition once again: A proposal is a written document that contains plans or proposals for a particular project, activity, or initiative. This document is created before the proposed plan or idea is realized in order to gain support for the proposed idea.

Proposals are included in persuasive tools that use detailed descriptions of the realization of ideas to attract readers and provide support.

In practice, proposals are widely used in various fields, including business proposals, research, projects, and sponsorships.

What is in the proposal?

Basically, the contents of the proposal can be adjusted to suit the needs of the context.

However, in general, the proposal must include sections such as: introduction, literature review, implementation plan, cost budget, benefits, and conclusion.

To create a proposal, you must define the goals you want to achieve and the measures of success.

With supporting data, implementation details, and a realistic budget, you can ensure the ideas proposed are clear and relevant.

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