Have you often uploaded articles or other content to your website, but the traffic hasn't increased?
Maybe you don't know what is called search engine optimization (SEO). SEO is a website optimization effort for search engines.
Generally, bloggers use this technique to increase content so that it is on the first page of search engines. One of the most important points in search engine optimization is the use of keywords.
In order to maximize the use of search engine optimization on a website, one thing that must be optimized is keywords.
Why is it important?
Yes, because people who want to search for something in a search engine will type keywords.
For example, if you want to look for wooden cupboards, you would type “wooden cupboards” into the search engine. So, what are keywords, and how do you find them?
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What is Meant by Keyword?
There are two meanings of keywords that are known so far. First, the meaning of keywords for users. Second, understand keywords for content.
The first definition is that a keyword is a word or arrangement of words that a user writes into a search engine to find relevant information.
Meanwhile, in the second meaning, a keyword is a word or arrangement of words that describes the content of a piece of content.
This means that, overall, a keyword is a word or arrangement of words used in content to appear as the most relevant information or content.
For example, you want to search for information with the keyword “keyword research.”. Later, the search engine will display a number of pieces of content from websites that discuss the most relevant domain hosting issues.
If many users search with these keywords, the search engine will save those keywords as the most searched by users. These saved keywords will later become the topic of your content. So, what is the actual function of keywords?
Keyword Function
Keywords have an important role in search engine optimization. So that your content or site can appear on the first page of search engines, the right keywords are the key. We can see the function of keywords from various points of view. Be it from the user side, search engines, companies, or bloggers, and also the content itself
- Provides a Certain Amount of Information for Users
There are two reasons why people surf the internet. First, go straight to a particular site.
Meanwhile, the second are those who look for information from various sources on the internet. Well, keywords function to help users who aim to find some information.
By typing keywords into a search engine, users can find a number of pieces of information from various sources and choose the most suitable one.
For example, a user wants to search for apartment information in Lagos. So, the user will type "Apartments in Lagos" into the search engine, which will display a number of related information.
- Allows Content to Appear on the First Page
When you type a keyword into a search engine, a number of related pieces of information will appear. Users will choose the information they think is most appropriate.
Which one is most suitable? Of course, what appears on the first page is because that is the most appropriate. Content that contains these keywords is the most complete content, according to Google.
The more keywords you include in your content or article, the more likely it is that the content will be on the first page. Search engines like Google will detect that your content is the most relevant to the keywords being searched for.
The fewer keywords you include, the harder it will be for Google to detect your content.
- Increase Traffic
The main function of using and selecting the right keywords is to increase traffic organically. The correct use of keywords is to choose keywords that are widely searched for by other users.
When you can use keywords correctly by including them evenly in your content, your content can be on the first page.
If the content is on the first page, it is likely that many visitors will see, read, and watch your content. The more visitors, the more traffic from your website will increase.
Imagine if you don't use keywords correctly; your content will be on the last page in search engines.
- It Makes it Easier for Search Engines
Keywords are also useful for the search engines themselves. Using keywords will make it easier for search engines to know what users want to search for.
Through keywords written by users, search engines will collect all relevant information.
Without keywords, of course, search engines cannot display the most relevant information.
The search engine will only provide the amount of information that its algorithm thinks is most suitable based on the keyword. For example, if a user types the keyword "gold investment," what comes out is about gold investment.
Types of Keywords
In general, there are two types of keywords. The first is short-tail keywords. Meanwhile, the second is long-tail keywords. To better understand, see the following explanation regarding these two types of keywords:.
- Short-Tail Keyword
The first type is short-tail keywords. As the name suggests, which contains the element "short," this keyword uses a short number of words.
Usually, this type of keyword only consists of one to two words. For example, furniture, rattan furniture, diet methods, and so on.
The use of this type of keyword is usually for keywords that have a high number of searches.
Also Read: How to Optimize Website SEO for Successful Marketing Strategy
For example, like furniture, of course many people will look for it because they want to buy it. However, even though this type has a large number of searches, the number of competing content will also increase.
- Long-Tail Keyword
The second is long-tail keywords. The opposite of the first type, long-tail keywords, have a larger number of words or can be in the form of sentences. What is certain is that this type has a word count of more than two.
If you search on Google and “People Also Ask” appears, chances are it is a keyword in sentence form. Many users also search for information by writing questions on search engines.
Keywords: This type can include a number of other relevant words. Apart from that, users usually use these keywords to look for something more specific. For example, if a user wants to search for gadgets with a certain brand and series, then the search engine will display what the user requested.
4 Important Things in Keyword Research
Keyword research is something you have to do as a search engine optimization strategy. In order to maximize the use of keywords in search engine optimization, you must carry out proper keyword research, which can be helped with a keyword tool.
- Search Volume
The first thing that is important in keyword research is search volume. Keywords that have a high search volume mean they are searched by many users. Choosing keywords that have a lot of searches allows your content to reach a wider range of users.
- Keyword Difficulty
Keywords that have a high level of difficulty are keywords that are difficult to get on the first page of search engines. The higher the number of keywords, the more difficult it is for the content to climb to the first page. Therefore, it is important for you to pay attention to it.
- Keyword Suggestion
The third thing you have to pay attention to when choosing keywords is keyword suggestions. Usually, this section of the keyword tool will display other keywords that users are also searching for in the same topic. You can use this to further complete the content of your article.
- Search Engine Result Page
When you type a keyword, the search engine will display the most relevant and complete content. You can see the performance of each piece of content, whether it is visited a lot, and so on. Through the Search Engine Result Page, you can maximize the quality of your content.
Conclusion
It is very important for you to find and choose the right keywords. When you use the wrong keywords, the result is traffic that does not increase.
You can maximize keywords in each of your content with the help of the keyword tool. With the help of the keyword tool, you can maximize the selection of the most searched keywords.
So, your content can be reached by a wider range of users, and website traffic will increase. Also, maximize the quality of your content so that it is not less competitive with other content. The more quality and complete it is, the more your audience will like your content.