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| Link Building |
Apart from involving keyword optimization, SEO practices also require a link-building strategy. This is part of off-page SEO, which aims to help websites get good ratings from search engines.
In this article, we will discuss tips and guidelines about SEO link building.
Read the following discussion to find out more about the things you need to pay attention to when doing link building.
Also, follow the explanation guide on how to do it.
Let's go to the full explanation below!
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What is SEO link building?
Link building is an optimization practice to get backlinks from other websites. Backlinks, or backward links, are links that lead to your website. The links produced from SEO link building practices are useful for increasing search engine trust in websites.
In principle, this is the same as how off-page SEO works. The practice of link building is carried out outside the website by getting "referrals" from other websites. Becoming a reference site for quality websites will provide credibility and a good reputation.
Through indexing and crawling work, search engines will identify the quantity and quality of hyperlinks. So, in addition to quantity, search engines also assess backlinks according to their quality.
A large number of backlinks does not guarantee a good assessment from search engines. Low-quality backlinks can actually cause search engines to impose penalties because they can be detected as spam.
Things to Pay Attention to in Link Building
To carry out SEO link-building practices, there are a number of things that need to be considered. Don't take it for granted; pay attention to the following three things:!
1. Quality of the Referring Domain
Getting lots of backlinks does not necessarily give a good website rating. With low-quality backlinks, you run the risk of getting a penalty more easily. Therefore, get backlinks from quality websites with the following criteria:
- Create quality content.
- Has a high amount of traffic.
- Have a good level of interaction and activity on the site.
- Update the content to keep it up-to-date.
- Not indicated as a spam site.
2. Niche Relevance
Apart from the quality of the website providing the backlink, also pay attention to its relevance to your topic. Get backlinks from websites with topics similar to your site's topic. For example, if you have a website that focuses on the topic of UI/UX writing, then get backlinks from sites with the same topic.
The more relevant backlinks you get, the better the site's assessment will be. Generally, search engines like Google tend to display the most relevant search results. Therefore, pay attention to the relevance of backlinks if you want your website to appear on the first page of Google.
3. Content Quality
According to theory, link-building efforts carried out intentionally are referred to as the practice of manipulating rankings on search engines. However, on the other hand, waiting for quality sites to provide backlinks can take a long time. In fact, this may not necessarily happen.
To avoid being identified as a manipulation strategy, the content created must be of high quality. One way is to insert backlinks in a natural way. This means that the anchor text needs to be made as natural as possible, following the context of the content discussion.
Tips and How to Do Link Building
To get backlinks, you can try many strategies that are tailored to your niche and industry. However, there are several SEO link-building strategies that can generally be applied to all sites. Let's pay attention to the following list!
1. Create High Quality Content
Content can build backlinks. How come? Logically, quality content will provide benefits to other people. With high-quality content, other websites will be happy to provide referrals to your site. The types of content that are often used for this strategy include:
- Infographics
- Tutorials
- Statistics
- Videos
- Image gallery
2. Broken Link Building
Broken links are broken links that are inaccessible to visitors and search engines. Links like this will certainly be detrimental to the website; therefore, you can use them to get backlinks. Check for broken links on potential sites to provide backlinks.
As long as the website and content are relevant, then you can offer new links that are fresh and accessible. You can contact the site owner directly and inform him about broken links on his site. Also, make sure you have prepared quality content to serve as a reference page.
3. Guest Blogging
This SEO link-building practice allows you to write articles to be published on other websites. In this article, you can insert backlinks that point to your site. This is a fairly common way to get backlinks.
Unfortunately, due to the widespread misuse of guest blogging as an instant backlink generator, this practice is now being closely monitored by Google. To avoid spam detection, make sure the content created is relevant and of high quality.
4. Link Reclamation
Ideally, using other parties' content should include a backlink as a form of appreciation. However, the fact is that not everyone realizes this. Sometimes, some sites even mention the name of the site without providing a backlink.
This might happen to your site. Don't worry; this can be used as an opportunity to get backlinks. The way to do this is to find mentions using tools such as Mention.net or Google Alerts.
If you have found it, you can open the site and contact the owner. Remember, these are the unwritten rules of the internet. So, make sure to ask the site owner to provide backlinks in a good way.
5. Ego Temple
This is an SEO link-building strategy that takes advantage of basic human psychology. This strategy "provokes the ego" of someone you want to get a backlink from. You can write articles involving that person.
For example, by conducting interviews. Asking someone to be your source makes that person feel like their opinion is worth hearing. Automatically, this person will not hesitate to post a link to the interview results on his website. As a result, you can get quality backlinks.
Conclusion
SEO link building is an off-page SEO technique that aims to get backlinks from other websites. By becoming a reference site for other websites, you can increase the credibility and reputation of your website in the eyes of search engines.
Understand that this practice may be detected as spam by search engines.
For this reason, make sure you always pay attention to these three (3) things in link building, namely:
- The quality of the website providing the backlink
- Niche relevance; and
- Content quality
