Getting to Know About SEO Success Parameters and Main Indicators (KPIs)

SEO Success Parameters and Indicators
SEO Success Parameters and Indicators

Even though it takes a long time, SEO is still one of the most popular digital marketing strategies. SEO is an effective marketing technique that increases business visibility online. However, do you know what the parameters for SEO success are?

In principle, evaluating SEO performance refers to your goals and how you describe the meaning of success. So, in this article we will explain about website optimization KPIs and what the main indicators are. Let's move on to the discussion below!


How to Measure SEO Success?

The parameters for SEO success depend on the objectives to be achieved with website optimization practices. This means that the benchmark for success is not limited to just one standard. However, whatever the goal of optimization practices can be evaluated using KPI: Key Performance Indicator.

KPI is a control system that can be used to evaluate SEO performance. With this method, practitioners can see a picture of achievements based on several expected indicators.

Determine KPIs That Suit Business Objectives

KPI is closely related to objective evaluation of business. How far have businesses come with SEO practices? Has the business achieved the expected achievement targets?

Also Read: How to Determine the Right Keywords to Improve Search Rankings

There are various types of KPIs that are tailored to the objectives of optimization practices. The following are several types:

Brand Awareness KPIs

This KPI is used to measure SEO performance with the aim of increasing brand awareness. This objective involves a series of optimization strategies with several indicators such as impression rate, keyword ranking, and so on.

Engagement KPIs

This is a KPI used to measure the success of a campaign in terms of interactions on the site. Measuring SEO performance objectively involves quite a few technical aspects, such as bounce rate, average visit time, and others.

Conversion Rate KPI

This KPI can be used to measure the conversion rate resulting from SEO practices. Given that 'conversion' can be defined in different ways, this parameter involves a wider range of indicators. These include, such as the number of sales, cost per lead, and so on.

Key Indicators in SEO

To use KPIs as parameters for SEO success, you need to adjust them to the achievement objectives and strategies implemented. From there you can find out what indicators will be measured. The following are some of the main indicators in SEO:

1. Increased Website Traffic

This is one indicator that can be used as a measure of the success of a brand awareness campaign with SEO. To use this indicator, check the number of unique visitors coming from search engines. Determine the appropriate time period, for example in weeks, months or years.

One of the tools that can be used to check this indicator is Google Analytics. This tool can provide data on the number of visitors according to a certain time period, in real time. Apart from that, this data will also be displayed in graphical form to provide an outline of visitor growth.

2. Website ranking on SERP

This indicator is also used as a parameter for SEO success to increase brand awareness. Website or keyword rankings in SERP can show the quality of the site's performance. The higher the ranking obtained, the better the performance.

If the site manages to rank at the top of the SERP, it means that SEO optimization has worked well. However, if you are still in the top 10 then website optimization still needs to be improved. Meanwhile, if it is not included in the top 10, it means that optimization practices require further evaluation.

Also Read: On Page SEO Techniques: How to Increase Website Visibility in Search Engines

To check SEO success with these indicators you can use direct search engines or SEO tools. For example, using Ahrefs Rank Tracker . This tool allows checking keyword rankings by entering a domain name and importing a list of keywords used on the website.

3. Domain Authority Score

Domain authority is an indicator that fluctuates rapidly. This is an indicator of SEO success in terms of interaction on the website. A website's DA can show how relevant the content and information provided on the site is.

To check this indicator you can use Moz Site Explorer . This tool is very easy to operate. The way to do this is simply to enter the site domain and wait until this tool displays the DA score report.

4. Bounce Rate

Bounce rate or bounce ratio is an indicator that shows how many visitors leave the site after opening it. The higher the score for this indicator, the lower Google's assessment of the site.

Good interaction between visitors and content on the site can also be reflected in the bounce rate score. To find out how relevant the content and information on the website is, check the bounce rate score with Google Analytics.

5. CTR ratio

Click Through Rate or click through ratio is an indicator that can be used to measure the success of SEO practices in increasing engagement. A high CTR rate can indicate that the content on the website is interesting and relevant.

CTR scores can be obtained from using analytical tools, such as Google Analytics. Apart from that, it can also be calculated manually. The method is to divide the number of clicks by the number of impressions, and multiply by 100.   

6. Sales Growth

How many sales conversions result from SEO practices? Sales growth can be used as a parameter for SEO success. However, it should be noted that it may take a short time to carry out this measurement.

Considering that sales growth cannot be seen immediately in a short time, you need to adjust a certain time period to check this indicator. Google Analytics can be used as an analytical tool that can help you calculate it.


As a parameter for SEO success, KPI does not have a universal standard or reference. The main indicators used in measurement depend on the business objectives to be achieved with site optimization practices. This objective can be varied, for example to increase brand awareness, engagement, or conversions.

Each objective involves different SEO assessment strategies and indicators. These include, number of visitors, ranking on SERP, domain authority score, bounce rate, and so on.

This evaluation can be done in several ways, either manually with search engines and CMS features, or with the help of analytical tools. The evaluation results can not only be used to check progress but also as a reference for improving optimization strategies needed in the future.

That's all for this discussion. Make sure to continually monitor your site's performance, to ensure it gets optimal visibility on search results pages.


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